"CUSTOMER INSIGHTS MATTER" SIGNATURE COURSE
If you are a product leader or marketer, this training is a must-have starter for you and your team. It’s probably your best shortcut to truly understand what’s on your customers’ minds and why they act the way they do.
Customer Insights Matter is the foundation to build products and go-to-market strategies that delight your customers and secure them for the long haul.
We’ve concentrated 25 years of learning and experience into this less-than-a-day course to help you build better products and services.
HIGH-TOUCH CONSULTING AND COACHING PROGRAMS
DEEP CUSTOMER INSIGHTS
We review with you and analyze the state of your customer understanding and how you establish value. Then, we help you build a system to maximize customer input and interactions to build better products and services/
ADAPTED GO-TO-MARKET
We help you assess the health of your product portfolio based on strategic fit and profitability criteria. As we progress in our analysis, we focus on formulating the right strategy, and which products to double down on vs. the ones to rationalize.
BUSINESS VISION
We review the state of your “WHY” (fundamentals of why are you in business) and your Business Vision (where you are going). Then, if your Business Vision requires more work and validation, we assist you in getting it right.
PROFIT MAXIMIZATION
Our profitability analysis focuses on both cost reductions and how to establish value-based pricing. We start by assessing your current practices. Then depending on the outcome of the analysis, we either dive directly into optimizing strategic pricing or help address the fundamentals of customer value.
PRODUCT PORTFOLIO OPTIMIZATION
In these times of changes, we help you assess how your customers’ preferences have evolved and how to adapt your go-to-market efforts accordingly. From channel strategy to optimized touch points, we have you covered!
